The Leader-Led Content Blueprint

A 5-Day Free Email Course To Help You Build Your B2B Content Engine And Get More Customers (Without Going Viral)

Are you ready to start getting customers from your content?

Written by Blaine McGaffigan, founder of Upper Esh, a content studio that helps B2B companies build their content engine.

  • The 5 biggest mistakes B2B leaders make with their content (and how to easily avoid them).

  • Creating a content strategy and funnel that speaks directly to your customer.

  • How to optimize your profile to attract your target buyer.

This free email course gives you everything you need to start creating content that speaks directly to your audience.

Want to make sure this free email course is “worth it” before you sign-up?

Here's everything that's inside:

Day 1: How to create a content strategy that aligns with your business goals.Day 2: The one mistake B2B leaders make with their content, letting leads slip through their fingers.Day 3: How to optimize your LinkedIn profile to build trust and credibility.Day 4: The proven approach seasoned B2B leaders take when selecting content topics.Day 5: How to build a content engine that ensures you post high-quality content consistently.

Hooray! The first lesson of The Leader-Led Content Blueprint is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Blaine.This email contains instructions to get started with our Leader-Led Content Blueprint, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)